The fast furniture industry has long been the elephant in the room, contributing to rampant deforestation, excessive waste, and the degradation of our precious ecosystems. Simultaneously, the food and packaging industry has flooded our planet with plastic waste, choking our oceans and landscapes. But here’s where the disruption begins: ‘Elephant in the Room’ confronts these issues head-on, demanding attention, action, and change. This project is more than just a console unit; it’s a manifesto for a brighter, more sustainable future. 

Crafted from recycled plastic waste, the design of the console itself is an ode to nature’s magnificence. An abstraction of the mighty elephant, it stands as a tribute to the wild creatures threatened by habitat destruction. The CNC-milled patterns on the cabinet shutters mimic the texture of an elephant’s skin, celebrating the beauty of the natural world. 

But ‘Elephant in the Room’ doesn’t stop there. It wields its purpose like a mighty force for good. With every purchase, a portion of the proceeds march towards elephant care and welfare, ensuring that our planet’s gentle giants have a fighting chance at survival.